BOSS Eyewear – Refined Style, Reimagined

We’re delighted to reintroduce BOSS Eyewear to our collection at Gilbert Opticians — a brand that perfectly combines sophisticated design, comfort, and confident style.

Formerly known under the Hugo Boss label, the eyewear line has now evolved to simply BOSS, reflecting a more contemporary and streamlined identity. This refreshed branding brings with it a renewed focus on modern craftsmanship and everyday versatility, while staying true to the timeless quality and attention to detail that have always defined the name.

The latest BOSS eyewear range features a mix of classic shapes and modern materials, designed for those who appreciate subtle luxury. Expect sleek metal frames, lightweight acetates, and distinctive design touches that make each pair stand out without shouting for attention.

Whether you’re after a polished professional look or something more relaxed for everyday wear, the new BOSS collection delivers understated confidence in every frame.

Visit us in practice to explore the new arrivals and find your perfect fit — BOSS Eyewear is back, and better than ever.